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. . : About Keith Powell and Shred

Keith Powell is a seasoned writer and editor with extensive experience in music media and online content development.

Some highlights:

  • 1994-95: Editor of Offbeat, a now-defunct music magazine/ program guide published by CFUV, a campus/community radio station in Victoria, B.C.

  • 1995-97: Program Director at CFUV. Main accomplishment was working with DJs and programmers to develop the first hip-hop and electronica programming blocks in Western Canada.

  • 1996-99: Editor and one of the founders of !earshot. This publication, an insert inside the centre of Exclaim magazine, features charts and radio-related content from campus/community radio stations across the country. Also developed the online component that was launched in the fall of 1998.

  • Panelist, New Music West 1998 for a discussion on "How to Get it on the Radio"

Freelance writing has included: Chart, Monday Magazine, The Voice, the Georgia Straight.

Non-music editing and writing has included work with publications such as The Voice, Career News, and The Martlet.

Has previously worked at an online start-up developing content for a (yawn) international B2B trade exchange and currently manages a bunch of Web sites for a major provincial professional association in the health care sector.

Contact Keith at keith@shredmusic.com

Shred
Shred is a new online source for music news and features. In the longer term it will explore new ways to deliver music online, as a conduit rather than an online label. Editorially, it will predominantly feature new artists and releases, a balance of the unbiased eye of a journalist and the enthusiasm of a fan.

There are currently three kinds of content in Shred: Longer features (800-1200 words) that profile an artist in depth. Smaller features (500- 700) will provide a quick snapshot of an artist. And, finally, we will incorporate reviews (300-500 words) of new releases and other releases where applicable. It will be informative, entertaining, unpretentious, and we will never use the word "product" in reference to a release.

For more information, please contact us at shred@shredmusic.com.

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